J. Cole is making new music for 2021! Fans love it when J. Cole is in the zone and delivering projects with anticipation. Normally, J. Cole would not share much of his process with updates, but his manager Ibrahim Hamad posted a photo on Instagram with J Cole working on a music video. It was later news that J. Cole actually confirmed the new release himself on Instagram.
Building hype is important nowadays because everything is now digital. This means that there are less reservations for your time so rappers must really depend on your availability vs the other way around. I advise you to update your social media platforms days and weeks in advance of the release of your project.
There seems to be an album in place for J. Cole called “The Fall Off”. The Off Season is likely to be a mixtape that should come out fairly soon! This might also involve some aspects of his personal life as he welcomes a new baby.
“She gave me the gift of my son, and plus we got one on the way/She gave me a family to love, for that, I can never repay, I’m crying while writing these words/The tears, they feel good on my face,” he rapped on the track “Sacrifices” with EARTHGANG, Smino and Saba. Check out the video below.