Drake, Fat Joe, and French Montana are set to appear in a new documentary about the creation and influence of Latin music, titled “The Power of Influence.” The documentary, directed by Ian Inaba, is set to premiere on May 11 on REVOLT TV.
The trailer for the documentary shows various Latin artists such as Bad Bunny, J Balvin, Ozuna, and Daddy Yankee discussing the impact and reach of their music. It also features commentary from Drake, Fat Joe, and French Montana on their collaborations with Latin artists and their appreciation for the genre.
In the trailer, Drake discusses his collaboration with Bad Bunny on the song “MIA,” stating that the song was a “cultural reset.” French Montana also discusses his love for Latin music, stating, “it’s like something I grew up with.” Fat Joe, who is of Puerto Rican and Cuban descent, talks about his upbringing in the South Bronx and the influence of Latin music on his life and career.
The documentary is produced by Lightbox, which Oscar-winning filmmaker Simon Chinn and Emmy-winning producer Jonathan Chinn co-founded. It will explore the history and impact of Latin music, from its roots to its current global dominance, and will feature interviews with artists, producers, and industry executives.
“The Power of Influence” promises to be an insightful look into the cultural phenomenon of Latin music and its global influence, as well as the collaborations between Latin and non-Latin artists that have helped break down barriers and create new sounds.
The origin and development of Latin music can be traced back to the early civilizations of the Americas, particularly in the Caribbean, Central, and South America. The influences of African, European, and Indigenous cultures converged in the region, giving birth to a rich and diverse musical landscape that continues to evolve to this day.
Indigenous music forms, such as the Andean pan flute and the maracas, merged with the rhythms of West Africa brought over by enslaved people during the colonial period. European influences, particularly from Spain and Portugal, added new instruments and styles, including the guitar and the flamenco. The fusion of these diverse sounds and traditions resulted in the creation of unique genres, such as salsa, reggaeton, and bachata.
In Cuba, the son and rumba emerged as popular dance music styles in the early 20th century, combining the rhythms of African percussion with Spanish guitars and melodies. Salsa, a fusion of Cuban son, Puerto Rican bomba and plena, and jazz, became an international phenomenon in the 1970s, with artists such as Celia Cruz and Tito Puente popularizing the genre around the world.
In Puerto Rico, reggaeton, a blend of reggae, hip hop, and Latin American music, emerged in the 1990s and quickly gained popularity across Latin America and the United States. Daddy Yankee and Don Omar are among the most successful reggaeton artists, while Shakira and Ricky Martin have achieved international stardom with their pop-infused Latin music.
In recent years, Latin music has continued to evolve and expand, with artists such as J Balvin, Bad Bunny, and Rosalía infusing reggaeton and other traditional Latin genres with new sounds and influences from trap, EDM, and other contemporary styles.
The impact of Latin music is felt worldwide, with its infectious rhythms and melodies inspiring countless artists and listeners. The genre continues to thrive and adapt, maintaining its connection to its cultural roots while also embracing new trends and technologies.
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