Not many can say they have their own wine business, but Snoop Dogg is capable of plenty of things. The affordable wine market is likely to be a successful venture for the multi talented artist. The wine is called “Snoop Cali Red” and it is an official partnership with 19 Crimes.
19 Crimes is a wine company that celebrates pioneers and the sense of how transportation to unknown land used to be considered as crimes. Quite an interesting product under the Snoop Dogg brand.
The company describes the taste of the time, “Full and dense, with strong black & blue fruit notes up front from the Petite Sirah, complemented by bright red, slightly candied fruit in the background from the Zinfandel. The darkly toasted oak ties it all together along with a slightly sweet finish.”
19 Crimes will also be donating $100,000 of the proceeds from Snoop Cali Red sales to the NAACP Legal Fund.
Snoop Dogg told Fast Company, “Music was my first love and will always be that, but I’ve always tapped into other new things that were important to me,” Snoop Dogg told Fast Company. “Whenever I get into any project — whether it’s music, TV, film, football, or business, I want to make sure the energy is right…I’ve always enjoyed a glass of wine, and 19 Crimes allowed me to come up with the perfect blend for me. It’s strong, bold, and incredible—just like the D-O-Double-G.”
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