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The Weeknd’s 7M Super Bowl Performance

Everyone is talking about The Weeknd’s performance during the halftime show at the Superbowl. He sang some of his hit singles during the Pepsi sponsored show. In February 7th, the canadian artist spent $7 million dollars to make this performance.

You can see The Weeknd’s amazing looking red jacket that sprinkles with snow. The jacket reportedly took 250 hours to complete. The use of dancers during his show included dozens of bandaged dancers. In an Variety interview last week the artist talked about his intent with the show.

The show was to be a continuation of his character in the Heartless music video. This was inspired by a journalist named Hunter Thompson and his book called “Fear & Loathing in Las Vegas”. The story showcases a crazy man with a death wish. He wanders around the Vegas casinos and licks toads that make him hallucinate. The story continues into a distorted adventure while losing sense of reality.

This storyline was meant to shed light on the things celebrities do to stay youthful and relevant in Hollywood. “The significance of the entire head bandages is reflecting on the absurd culture of Hollywood celebrity and people manipulating themselves for superficial reasons to please and be validated,” he told Variety. “It’s all a progression and we watch The Character’s storyline hit heightened levels of danger and absurdity as his tale goes on.”

It is worth noting that The Weekend was involved in a drunk driving accident in which he was bruised in the face. He later accepted an award from the AMA (American Music Award). More awards were given to The Weeknd the past year for his R&B albums. Hopefully more people know about this young man and drive his streams up!

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