In a surprise move late Thursday night, North Carolina rapper J. Cole released his highly anticipated new album, "Might Delete Later." The 12-track project marks Cole's first full-length studio album since "The Off-Season" dropped in May 2021.
The album boasts impressive features, including Ari Lennox, Gucci Mane, and Young Dro, as well as established producers like T-Minus, Cam'ron, and Mike Will Made-It. Fans can now stream "Might Delete Later" across all major platforms.
This unexpected album drop comes hot on the heels of Kendrick Lamar's apparent jabs at both Drake and J. Cole in his track "Like That." The tension mounts as Cole takes a direct shot at Lamar in the closing track of his album, "7 Minute Drill."
"I came up in the 'Ville, so I'm good when there's tension. He's still doing shows, but he fell off like The Simpsons," raps Cole, referencing his hometown of Fayetteville, North Carolina.
Cole continues to critically analyze Lamar's most recent work, raising concerns about the Grammy Awards' seeming favoritism towards Lamar. This criticism comes in light of Lamar's 17 Grammy wins, a sharp contrast to Cole's two wins.
The song concludes with Cole teasing the long-awaited release of his album, "The Fall Off."
This surprise Might Delete Later album and the sharp lyrics on '7 Minute Drill' mark a significant surge in the simmering feud between these two rap giants. The question on everyone's mind is whether Lamar will respond on a future project, adding more fuel to the already blazing fire of this highly publicized rivalry.